Yellow page ads for dentists

Q: Yellow pages advertising is expensive. Why should I spend even more money to have my ad designed when the yellow pages publisher will do it for FREE?
A: Yes, the publisher’s design service is free. And you get what you pay for — namely, a mediocre, average-performing ad that can cost you dearly.

Any dental marketing expert will say the same thing: Letting the yellow pages publisher design your ad is a huge mistake that can cause you to miss out on new patients and profit.

Why is it such a disaster? The yellow pages publisher cares only about two things: ad sales and publishing. Not ad design. They offer a free design service simply as a customer convenience. And since you sign a non-refundable, non-cancelable contract, the publisher has little incentive to break a sweat and fire up brain cells when designing your ad.

If that’s not bad enough, the same person at the yellow pages who designs your ad will probably design all of the dentist ads. Given this fact, how different and more effective can your ad be? And that same person who designs the dentist ads also probably designs ads for plumbers, chimney sweepers, waste removal companies, etc. This doesn’t give you rocketing confidence that your ad will have image-enhancing appeal, does it?

Bottom line: Never let the yellow pages publisher design your ad. Instead, let Patient Magnet maximize your yellow pages advertising investment!

Q: The dentist heading in the yellow pages is very competitive. Why will my new ad be more effective than the others?
A. Your new ad will generate terrific results because of our passion for dentist ad design, deep dental marketing knowledge, and years of in-the-trenches yellow pages advertising experience.

In addition...

We carefully analyze your competitors’ ads so that we are sure to create an ad that is different and better.
Your ad will be custom designed to achieve optimal effectiveness — no cookie-cutter templates are used here.
Since 2002, we’ve designed hundreds of ads and have received feedback on their performance... allowing us to know what works the very best and what doesn’t.
Your ad will use a different, powerful and proven headline, a crucial part of any successful ad.
We will write carefully worded, time-tested copy that will convince prospective patients that your practice – and only your practice – is the answer to their dental wants and needs.
Your ad will include a call-to-action to maximize response.
Your ad’s content will be appealing and persuasive to the dental buying public because we closely monitor surveys on what people seek from a dentist.
We will have you complete an easy questionnaire that uncovers your practice’s features, strengths and uniqueness.
Your ad will use the design principles of contrast, repetition, alignment and proximity to give it a striking, gem-like appearance and high readability.
When possible we will design your ad to have a similar appearance to your other marketing efforts, such as your web site, to achieve a powerful synergistic effect.
Your ad will use a terrific photo or illustration that will stand out and grab immediate attention.
Color, if appropriate, will be used tastefully to enhance the professionalism of the ad.
The space in your ad will be used in the most economical way possible to allow enough information to be included so that response is maximized.
We will emphasize such things as your practice’s friendliness, convenience, hours, experience, listening skills, gentleness and other qualities people generally seek from a dental practice.
We will focus your ad to appeal to a specific target market or group of people to maximize effectiveness.
Your ad will have a professional appearance that shows prospective patients that your practice is head and shoulders above the others.

Q. Will getting my new yellow pages ad be difficult and time consuming on my part?
A. Many of our clients comment on how easy, fast and pain-free getting their new ad is. In fact, the entire process consists of these five steps:

Call Nick Robinson at 1-888-268-9367. He’ll answer any questions you may have.
You’ll complete an easy questionnaire (it consists of check boxes and some fill in the blanks).
You’ll soon receive from us two or more ad concepts to review.
Patient Magnet will make revisions, if needed, and work until you’re thrilled with your ad.
Patient Magnet will then send the final digital ad file to the publisher.

Q: What if I don’t like the concepts that you create for me?
A: Judging by all of our happy clients, referrals and repeat business, it’s only a dim possibility that you won’t be thrilled with our service. But if it happens, we’ll refund your money. Your complete satisfaction is our highest priority and is always 100% guaranteed.

Q: What kind of dental practice is a good fit for your ad design service?
A: We work best with dental practices that:

Are open to unconventional ideas and concepts.
Seek a professional alternative to the mediocre ad design service of the yellow pages.
Understand that the main benefit of using our service is that the ads we create are proven and time tested.
Seek to maximize their yellow pages advertising investment!

Q: How long does it take for Patient Magnet to design an ad?
A. Our service is lightning fast. It often takes us just seven business days or less to design an ad.

Q: Does it make financial sense for me to invest in your ad design service?
A: Absolutely, positively! For example, we typical achieve for our clients at least a 20% improvement in the response or return on investment that they receive from their yellow pages advertising. For most dental practices, less than a 3% improvement in response or return on investment will cover the cost of our service.