Custom dental website design and support

If people can't find your website, YOU DON'T EXIST!

You can truly have the world’s greatest dentist website. But that won’t mean a hill of beans in terms of new-patient generation if your website can’t be found on the search engines.

That’s because the vast majority of people who look for a dentist on the Internet use a search engine, such as Google and Yahoo. People typically type into the search bar their city and possibly state and then the word “dentist.” If your website does not appear on the first or second page of results, then from the searcher’s perspective, you don’t exist!

Search engine marketing can ensure people looking for a dentist online in your area find you.

TWO MAIN TYPES
Search engine optimization and pay-per-click advertising are the two types of search engine marketing you should make yourself familiar with.

Search engine optimization (SEO) is how you can ensure that your website ranks high on the search engines. In more technical terms, search engine optimization is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results.

Pay per click ads (or “sponsored links" or "sponsored ads") appear on search engines and are typically located to the right of and sometimes above the natural or organic results.

Here’s how pay-per-click ads work: Advertisers bid on keywords they believe that people interested in their products or services would type in the search bar. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. Advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

HORROR STORIES ABOUND
Read this twice! Search engine marketing is a discipline that is distinct and separate from website design. As a result, most website design firms know little, if anything, about proper search engine marketing.

Too many dentists find this out the hard way. We often hear from dentists who have spent thousands of dollars on a website, and it’s nearly worthless to them because it does not appear, or barely appears, on the search engines.

These dentists often tell us that the website design company they used had claimed that they do search engine marketing. The truth is these companies probably tried. But because search engine marketing is a distinct and often confusing discipline, they simply are not effective at getting good, or even any, results.

A SIMPLE TEST
How can you be sure that the website design company you hire is competent at search engine marketing? Ask to speak to the person in charge of search engine marketing. If they don’t have such a person—beware. If they do have such a person and you speak with him or her, ask what specifically will be done to ensure your website ranks high on the search engines.

If the person is at all competent, he or she should be able to talk on and on about this, and the more technical the answer the better. If he or she gives a brief answer or seems uncomfortable talking about this subject—beware.

Patient Magnet has been doing search engine marketing for years. We understand it and place extremely high emphasis on it for each and every website we design. No matter how competitive your situation online may be, we have the skills, experience and know-how to get you ranked high on the search engines!

Call us today for a quote. 1-888-268-9367





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