Custom dental website design and support

He will put his 17 years of experience to work for you!

If you take only one nugget away from our website, let it be the following:

Virtually all research shows that the writing or copy of a website is more important than the visual appearance of a website. In other words, what you say and how you say it are more important than graphic design, layout, photos, flash animation, etc.

The reason for this is that people want information when looking for a dentist—and the right kind of information. In a nutshell, they want to know the benefits of being your patient over being someone else’s.

This kind of information is far, far better communicated with words than photos or graphics. (This does not mean that your website should not use photos or graphics. Far from it. It just means that their importance is secondary.)

BEAUTY ONLY SKIN DEEP
Unfortunately, most dentist website design companies have it backward. For the websites they design, they place most—if not all—emphasis on visual appearance, while largely ignoring the writing or copy.

This problem stems from the fact that most dentist website design firms are not dental marketing experts and, as a result, they don’t really know what the website should communicate and how it should communicate it. The problem also stems from the fact that they typically do not employ copywriters, much less professional copywriters.

PROFESSIONAL COPYWRITER WILL SPEND HOURS ON YOUR SITE
Patient Magnet is different. We understand the critical role that the writing or copy of a website has in generating new quality patients. As a result, in addition to being dental marketing experts, we have on our full-time staff a professional copywriter with 17 years of copywriting experience and a Master’s degree in journalism/communication. (We consider him our “secret weapon.”)

He will spend many hours on your website during the creation phase, formulating an intelligent customized messaging strategy and powerful customized copy that will make your website as effective and patient-generating as possible.

Bottom line: Don’t commit the rookie mistake of making “looks” the only priority for your website. Instead, emphasize having professionally written and fully customized copy that convinces prospective patients that YOU are the answer to their dental wants and needs!

Call us today for a quote. 1-888-268-9367





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